"Innovator of the Year" at eCom Summit & Awards 2025

Finally, An
Unfair Advantage
for Your Ad Spend.

Expanly is a retail product intelligence platform, that connects your inventory, margin, and performance data to automatically shift your marketing investments to your most important products.

Expanly Dashboard

Campaign Performance by Priority

Live
High Priority
3,560 products (19.2%)
↑ 12% vs last period
Revenue
€182.5k
80% share
ROAS
8.5x
+18%
Profit
€89.2k
Ad Spend
€21.5k
68% budget
Growth Potential
4,617 products (24.9%)
↑ 8% vs last period
Revenue
€41.2k
18% share
ROAS
4.2x
+24%
Profit
€18.1k
Ad Spend
€9.8k
31% budget
Catch-All
10,365 products (55.9%)
Revenue
€4.6k
2% share
ROAS
1.8x
-
Profit
€1.9k
Ad Spend
€2.5k
8% budget
AI
AI managing 18,542 products across priority tiers
Budget flows to your highest-priority products

Did you know?

The average retailer wastes 20-30% of their digital ad spend on products that generate little to no profit.

Expanly solves this by automatically reinvesting that wasted budget into your top-performing products. The result? Immediate increases in revenue and profit, helping you grow faster and smarter than the competition.

100M€+
Annual Ad Spend Optimized
5M+
Products Optimized
100+
Global Markets Optimized
75+
Retail Verticals
Trusted by leading European retailers
Reima
Swappie
Tokmanni
Varuste.net
Varuste.eka
Nanso
Scandinavian Outdoor
Reima
Swappie
Tokmanni
Varuste.net
Varuste.eka
Nanso
Scandinavian Outdoor
Viba
Ruohonjuuri
Halti
Yliopiston Apteekki
Viba
Ruohonjuuri
Halti
Yliopiston Apteekki

The difference strategic control makes

Most retailers let algorithms drive blind. Smart retailers use Expanly to take control.

Without Expanly

The Vicious Cycle of Autopilot

Flat Budget Allocation

High-margin winners get the same budget as last season's clearance items, capping your potential.

No Link to Live Inventory

You're paying for clicks on product pages with only unpopular sizes left, wasting money and frustrating customers.

Chasing Yesterday's Trends

Your campaigns are always looking in the rearview mirror, unable to prepare for what's coming next.

Strategy is Ignored

Your invaluable expertise as a retailer is left out of the equation, letting a black box make the decisions.

With Expanly

Intelligent, Proactive Control

Priority-Based Investment

Your budget flows dynamically to the products that matter most, ensuring your best items get the visibility they deserve.

Spend Protected by Stock Levels

Automatically adjust ad spend based on real-time stock data, ensuring every dollar is spent on sellable products.

Strategy-Driven Agility

Seamlessly align your ad campaigns with business priorities, from seasonal sales to inventory clearance goals.

Human Insight, Amplified by AI

Your expertise becomes the core of the strategy. You set the rules, and our AI executes them with precision and scale.

Grow with Expanly

Hear how our customers unlocked growth with Expanly.

32% Revenue Increase

"Not only have product sales increased significantly, the cost per sale has gone down. Expanly helped us to accelerate our sales during promotions without breaking the account structure."

Kuutti Haapanen, Head of Ecommerce & Marketing, Scandinavian Outdoor
Scandinavian Outdoor» Read more

166% Profitability Improvement

"Expanly gave us real control over our ad strategy. We stopped hoping the algorithm would get it right and started teaching it what actually matters. The impact was immediate."

Paula Brown, Senior Marketing Manager, Reima
Reima» Read more

20% Profitability Improvement

"We had meticulously optimized our PMax/Shopping ads to the fullest, leaving no room for further improvements—yet Expanly delivered a 20% efficiency boost in just the first month. Truly impressive!"

Niko Kankkunen, Growth Marketing Manager, Swappie
Swappie» Read more

For retailers ready to outthink their competition

For the E-commerce Manager:

Get a single, unified view of your entire catalog's performance. Track KPIs from ad spend to revenue and margin, all in one place. Stop logging into five different tools to get answers.

For the Retail / Category Manager:

Finally, get product-level intelligence. See exactly which variants are selling and which are draining your ad budget. Protect margin by automatically minimizing ad spend for low-stock items.

For the PPC / SEM Specialist:

Automate your manual campaign work and get higher ROAS. Stop spending hours building complex PMax or shopping campaign structures. Use our Rules Engine to automate product segmentation and budget allocation.

The Solution

From Algorithmic Autopilot to Strategic Control

Three powerful engines working together to ensure your ad spend flows to what matters most.

Priority-Based Segmentation

Automatically organize your entire catalog into High Priority, Growth Potential, and Catch-All campaigns based on your business goals.

Define product priorities based on your strategy:
High Priority
Top revenue drivers and most profitable products
Growth
Products with future potential
Catch-All
Everything else running on minimal budget
Allocate budget where it matters

AI-Powered Rules Engine

Create sophisticated business logic rules in plain English. AI helps you identify winning product segments instantly.

Example rules:
"High Margin Budget Items" (Price < $30, Margin > 40%)
"Hidden Gems" (Low views, High revenue, Strong ROAS)
"Seasonal Best Sellers" (Category + Stock + Top 30% revenue)
AI-generated rule suggestions

Powerful Retail Insights

Expanly delivers comprehensive dashboards and product intelligence that help you understand what's working across your entire catalog.

Key insights:
Performance Trends
Track revenue, profit, and ROAS trends over time
Stock Monitoring
See which high-performing products are running low on stock
Product & Category Analytics
Understand which products drive your unique growth strategy
Campaign Segment Insights
See how your most important products are performing
Make data-driven decisions with confidence

Multi-Dimensional Product Intelligence

Expanly combines data from your ad platforms, Google Analytics, and inventory systems to create a complete picture of every product's performance.

Connected data sources:
Google Ads
Meta Ads (via feeds)
Google Merchant Center
Google Analytics
Custom Feeds
Shopify (Coming Soon)
BigQuery (Coming Soon)
Smart automation examples:
Auto-pause low stock items
Automatically pause ads for products with low inventory
Enable variant guard
Downshift priority when only fringe sizes remain
Simple Setup

From Setup to Results in 3 Steps

Get strategic control over your product advertising in minutes, not months

1

Connect Your Data

One-click integrations with Google Ads, Google Analytics, and Merchant Center. We'll sync your product catalog and performance data automatically.

Connected in minutes:
Google Ads
Google Analytics
Merchant Center
2

Set Your Priorities

Use our AI assistant to create business rules in plain English. Or choose from proven templates like "High Margin Products" or "Seasonal Best Sellers."

AI-powered rule creation:
Example prompt:
"Find high-performing products with good profit margins"
AI generates the perfect rule instantly
3

Watch It Optimize

Expanly automatically allocates budget to your priorities and reallocates automatically based on performance. You just monitor the dashboard.

Automated actions:
Automatic budget reallocation
Stock-out prevention
Priority-based bidding

Stop Hoping the Algorithm Gets It Right.
Start Controlling What Matters.

Join leading retailers who've taken control of their ad spend with priority-based intelligence.

Quick setup
Personalized demo
Expert guidance